An advertisement for Imperial Airways from the Daily Telegraph, 30 January 1935, emphasising its role in delivering airmail to the Empire: twice weekly to 'the East' (presumably India, Singapore, Hong Kong), once a week to Australia (a service which had only just begun the previous month), and twice weekly to Cape Town. A lot of effort went into selling the idea of air mail to the public, as this post at The British Postal Museum & Archive shows. Here, the modern lines of the Imperial A.W. 15 Atalanta is contrasted with the traditional garb of the imperial subjects in the background. The message is that technology will modernise the running of the Empire and help bind it together.
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